Beating a Visible Path to Your Business's Doorstep
I’m VERY impressed with an article in Business Week Online about a new social networking site for businesses, called Visible Path. Most of you are familiar with, or have a least heard of,...
View ArticleFuture Thinking in Social Media Strategies
Simple Let’s start simple. When I’m working with a client, one of the key questions I ask is Where do you want to be 12 months from now? It’s a critical question to consider before embarking on all the...
View ArticleSocial Networking Heating Up
I’m VERY impressed with an article in Business Week Online about a new social networking site for businesses, called Visible Path. Most of you are familiar with, or have a least heard of,...
View ArticleThe Cluetrain Manifesto: The End of Business As Usual – Chapter 4
Credit where credit is due. As I get this new blog going I want to make sure that I pay my respects — I borrowed my original idea for the title of this blog from chapter 4 of this book. When you think...
View ArticleChris Brogan on Workflows – Social Media Pastor
If you’re not a regular follower of Chris Brogan, let me suggest you either subscribe to his RSS feed or at least go to his website periodically and scan through his postings. He is a prodigious...
View ArticleMake Your Web Pages More Visible with Social Bookmarking and Social Tagging
During five years of field-testing social media and social networking systems, I’ve found it important to leverage webmaster tools at Google and a plethora of social tagging and social bookmarking...
View ArticleTwo Questions about Twitter Answered
Here is a question I get fairly often: I notice in your Twitter posts/tweets that you have a “tiny url” for the website postings you want the reader to see. What is TinyURL? How is this different from...
View ArticleNotes on the Selling of Social Marketing Strategies: Getting a Yes for Your...
I recently updated my client presentation on the topic How to Do an Opportunity Assesment to Leverage Social Media at a Business. Special thanks to Susan McElhenney and John Rasco at Refreshweb for...
View ArticleSocial Media Content Workflow for B2B Social Marketing Strategies
B2B companies that already have a fairly well-defined traditional marketing group think a particular way, so it’s important to align your thinking with their current focus on product announcement...
View ArticleCapturing the "Shy Yes": Qualifying Sales with Social Media and Social...
I’m going to take some liberties here and poke a bit of fun at traditional marketing, for the sake of making a point. Traditional marketing efforts in B2B have been largely focused on driving traffic...
View ArticleWhat Is This Term 'Social Graph' People Are Babbling about?
Let’s explore that a bit, because part of the change we’re going to see in 2009 and in a big way in 2010 is the evolution of social networks to allow you to bring your social graph (meaning your social...
View ArticleTom Parish Interviews Dave Evans Author “Social Media One Hour a Day”
This interview is 7:45 in length. We chat in my studio about SXSW 2009 this year, the rise in people suddenly adopting ’social media consultant” titles, and comments about his book “Social Media One...
View ArticleFacebook Updates Look to Compete with Twitter
Facebook is undertaking a redesign of its page in an effort to keep up with the surging popularity of Twitter. While widely acknowledged as the leading professional networking engine, Facebook is...
View ArticleA Tactical Plan for Deploying External Social Media: Dave Evans, Social Media...
Whether you are a chief information officer or a chief marketing officer, you need to know how to leverage technology, especially social media, to understand how customers perceive your brand both...
View ArticleGetting Going on Google Wave – October 1st Thursday Morning
Last night, very late, I received my Google Wave Beta invitation. This morning I'm sending out invitations. Google Wave isn't much fun to use by yourself. It's like using chat by yourself. You just...
View ArticleWhy It's Taking So Long for Google Wave To Really 'Be Here' For Everyone
If you think about it, the complexities of building out modern data center infrastructure (locally and inside the Google Cloud) necessitates really watching and learning from the data traffic patterns...
View ArticleFacebook Fan Page for Tom Parish Inc.
Tom Parish Inc on Facebook I am separating out my personal from business activity streams for Tom Parish (personal) and Tom Parish Inc. (business). Become a FAN! Tom About the Author:
View ArticleTom Parish at the Austin Rotary Downtown Mtg – Social Media for Business...
This is what I presented to the folks at the Austin downtown Rotary Club. Great group. Must have been near 100 folks there with lot of relevant questions. Many thanks to Allison Allen for getting me on...
View ArticleTom Parish Inc. Fan Page on Facebook
For those who follow me on Facebook I am posting my more technical geeky topics and projects on the Tom Parish Inc. fan page on Facebook. I still post of course nearly the same things at...
View ArticleNew Twitter list @tparish/enterpriseleadership-org – EnterpriseLeadership.org...
As host and overseer of the EnterpriseLeadership.org community I’m making some end of year changes to get us going for 2010. One rather fun update is building a Twitter list list of 21 amazing...
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